Category Management  is a distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. 

Point of Sales Data from more than 18,000 locations

• Advance Auto Parts
• Aftermarket Auto Parts Alliance
• AutoZone
• CARQUEST 
• CSK Auto 
• NAPA
• O'Reilly Auto Parts
• Pep Boys
• Strauss Discount Auto

All of the companies above send their POS data to NPD who collects, compiles, aggregates and publishes the data. This is the data that is used to realize optimal benefit from Category Management process.

These nine major auto parts retailers and wholesalers share data and are currently reporting weekly sales for most categories in the store. Reports are available from NPD on its in-front-of-the-counter categories as well as select Hard Parts Categories. Work is now underway to release the remaining Hard Parts Categories.

Committee and Members

The committee meets two times a year for association planning purposes. Opportunities exist to become involved in the leadership of the association through serving as volunteers on the committee and workgroups. Each year committee roster is reviewed and candidates are nominated. Individuals interested in serving on the committee must send a letter of interest and a bio to the AAIA Chairman c/o Dedra Selby at: dedra.selby@aftermarket.org. (Existing members do not need to re submit their information).

Committee Chair

Michael Klein, IDQ Holdings
Irving, TX

Committee Vice Chair

Jay McCorry, Morse Automotive Corporation
Chicago, Il

Committee Members

Bob Moore, Bob Moore and Partners
Kansas City, MO

Christy Fornwalt, Federal-Mogul Corporation
Southfield, MI

Dan Radar, CARQUEST
Raleigh, VA

David Barbeau, Delphi Corporation
Troy, MI

Ed Rammel, Dayco
Tulsa, OK

Gordon Hoffman, Tomkins
Dixon, IL

John Seal, Advance Auto Parts
Roanoke, VA

John Strem, Standard Motor Products
Long Island City, NY

Larry Lavigne, 3M
St. Paul, MN

Mark Heird, Rust-Oleum
Severna Park, MD

Mike Briggs, NAPA Headquarters
Atlanta, GA

Mike Boyer, ASC Industries
North Canton, OH

Michael Cardone III, Cardone Industries
Philadelphia, PA

Mike Eversole, Robert Bosch
Broadview, IL
 
Mike Swearengin, O'Reilly Auto Parts
Springfield, MO

Paul Kortman, Wix Filters
Gastonia, NC

Ray Datt, AIA Canada
Ottawa, Ontario

Rick Karlewski, AC Delco
Grand Blanc, MI

Robert Sammons, Pep Boys
Philadelphia, PA

Scott Huston, R.L. Polk
Long Beach, CA

Stephany Goodnight, AutoZone
Memphis, TN

Steve Flavin, The NPD Group
Herdon, VA

Steve Marks, Alliance
San Antonio, TX

William Alexander, Parts Depot, Inc.
Roanoke, VA

Past Chairman

Jon Rubich, Insights2Action
Woodlands, TX

Committee Liaison

Robert Morris, AAIA
E-mail: robert.morris@aftermarket.org