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Category Management

Committee Members and Liaison
Upcoming Industry Events

Category Management  is a distributor/supplier process of managing categories as strategic business units, producing enhanced business results by focusing on delivering consumer value. 

Weekly data is collected for 29 Front of Store categories from over 40,000 outlets representing multiple channels of retail outlets, including auto parts, mass, club and military exchange. These outlets are estimated to cover roughly 80% of all DIY transactions. All participants send their POS data to NPD who collects, compiles, aggregates and publishes the data. This, along with various other data sources, is the data that is used to realize optimal benefits from Category Management process.

Committee and Members

Standing committees primarily meet two times a year in conjunction with AAIA Leadership Days in the spring and fall, throughout the U.S., to provide direction and develop plans for the association. Some committees may meet an additional time and/or schedule various conference calls/Webinars. If your job responsibility coincides with any of the standing committees and you are interested in becoming more involved in AAIA, please complete a nomination form and include your relevant experience and qualifications. E-mail the form, along with an updated bio, to aaiacommittees@aftermarket.org

 

Committee Chair

Mike Lyman, Valvoline
Lexington, KY

Committee Members

Josh Adler- Old World
Northbrook, IL

Guy Andrysick, Armored Auto Group
Danbury, CT

Zafer Chabanov, BP Lubricants
Wayne, NJ

Kevin Foley- ITW Permatex
Hartford, CT

Dale Gospodarek, JCI
Milwaukee, WI

Wendy Hardesty, O'Reilly Auto Parts
Springfield, MO

Nicole Huard- Robert Bosch
Broadview, IL

Chris Hunter, AutoZone
Memphis, TN

Trish LeClerc, Mcguiar's Inc.
Irvine, CA

Kevin Mack, UniSelect
Kennesaw, GA

Puneesh Malkani, United Components
Fairfield, IL

Joe Pase, Tenneco, Inc.
Monroe, MI

Dan Radar, Aftermarket Parts Alliance
San Antonio, TX

Robert Sammons, Pep Boys
Philadelphia, PA

Chris Smith, Advance Auto Parts
Roanoke, VA

Jerry Vales, CARQUEST
Raleigh, NC




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