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The Marketing and Communications Committee consists of association members who are involved in public relations, publications and marketing in the automotive aftermarket industry as well as interested members from other AAIA segments. The committee reviews and suggests ways to better market the association and to enhance the public information program for internal and external audiences.
The committee collaborates with Membership Services to develop ways to communicate AAIA's programs and services to members, potential members and the industry. In addition, committee members suggest methods to market new AAIA services. The group identifies key benefits for the AAIA Segments to promote the association to prospective members.
Members of the AAIA Marketing and Communications Committee also serve as an unofficial editorial board for the association. The committee informally reviews the association's publications and other communications. This review gives AAIA staff input about ways to improve publications.
Standing committees primarily meet two times a year in conjunction with AAIA Leadership Days in the spring and fall, throughout the U.S., to provide direction and develop plans for the association. Some committees may meet an additional time and/or schedule various conference calls/Webinars. If your job responsibility coincides with any of the standing committees and you are interested in becoming more involved in AAIA, please complete a nomination form and include your relevant experience and qualifications. E-mail the form, along with an updated bio, to aaiacommittees@aftermarket.org.
Mike Fitzgerald, MFitzgerald Associates
Madison, Conn.
Larry Allan Easterlin, TCC (Technical Chemical Co.)
Cleburne, Tex.
Chase Baxley, The Parts House
Jacksonville, Fla.
Sue Bonino, ITW Permatex
Mercer, Wisc.
David Castillo, Warren Distribution
Coppell, Texas
Ted Hughes, MAHLE Clevite Inc.
Ann Arbor, Mich.
Judy Love, Schaeffler Group USA
Valley City, Ohio
David Machamer, Pro Form Products USA
Bonita Springs, Fla.
Steve Marks, Veyance Technologies, Inc.
San Antonio, Tex.
Tom Marx, The Marx Group
San Rafael, Calif.
Joey Miceli, Vast Auto Distribution Ltd.
Montreal, QC Canada
Gary Molinaro, The Greensheet
Munroe Falls, Ohio
Tom Rafferty, ZF Services North America
Vernon Hills, Ill.
Don Rauch, Driven Brands, Inc.
Charlotte, N.C.
Joel Rosenthal, Gantt-Thomas & Associates, Inc.
Lenexa, Kan.
Andrea Schultz, The Timken Company
Medina, Ohio
Brett Shanaman, AutoZone, Inc.
Memphis, Tenn.
Rich White, AAIA
7101 Wisconsin Avenue, Suite 1300
Bethesda, MD 20814, USA
Tel: 301-654-6664
Fax: 301-654-3299
E-mail: Rich.White@aftermarket.org
Committee Assistant Liaison
Jennifer Ortiz, AAIA
7101 Wisconsin Avenue, Suite 1300
Bethesda, MD 20814, USA
Tel: 301-654-6664
Fax: 301-654-3299
E-mail: Jennifer.Ortiz@aftermarket.org
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