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Marketing and Communications


View highlights from the most recent committee meetings

Committee Members and Liaison

The Marketing and Communications Committee consists of association members who are involved in public relations, publications and marketing in the automotive aftermarket industry as well as interested members from other AAIA segments. The committee reviews and suggests ways to better market the association and to enhance the public information program for internal and external audiences.

The committee collaborates with Membership Services to develop ways to communicate AAIA's programs and services to members, potential members and the industry. In addition, committee members suggest methods to market new AAIA services. The group identifies key benefits for the AAIA Segments to promote the association to prospective members.

Members of the AAIA Marketing and Communications Committee also serve as an unofficial editorial board for the association. The committee informally reviews the association's publications and other communications. This review gives AAIA staff input about ways to improve publications.

Committee and Liaison

Standing committees primarily meet two times a year in conjunction with AAIA Leadership Days in the spring and fall, throughout the U.S., to provide direction and develop plans for the association. Some committees may meet an additional time and/or schedule various conference calls/Webinars. If your job responsibility coincides with any of the standing committees and you are interested in becoming more involved in AAIA, please complete a nomination form and include your relevant experience and qualifications. E-mail the form, along with an updated bio, to

Committee Chair

Mike Fitzgerald, MFitzgerald Associates LLC
Madison, Conn.

Committee Members

Chase Baxley, The Parts House
Jacksonville, Fla.

Sue Bonino, ITW Global Brands
Mercer, Wisc.

Nicole Brennan, Continental Corporation
Allentown, Pa.

David Castillo, Warren Distribution
Coppell, Texas

Bryan Emrich, Old World Industries, Inc.
Northbrook, Ill.

Bill Flaherty, STANT
Portland, Maine

Ted Hughes, MAHLE Aftermarket Inc.
Farmington Hills, Mich.

Judy Love, Schaeffler Group USA
Valley City, Ohio

Steve Marks, Veyance Technologies, Inc.
San Antonio, Texas

Tom Marx, The Marx Group
San Rafael, Calif.

Jim Merle, Babcox Media, Inc.
Akron, Ohio

Joey Miceli, Vast Auto Distribution Ltd.
Montreal, QC Canada

Gary Molinaro, The Greensheet
Munroe Falls, Ohio

Tony Molla, ASE
Leesburg, Va.

Ken Motush, IDQ Holdings
Mount Kisco, N.Y.

Tom Rafferty, ZF Services North America
Vernon Hills, Ill.

Don Rauch, Donald Rach Consultant
Charlotte, N.C.

Joel Rosenthal, Gantt-Thomas & Associates, Inc.
Lenexa, Kan.

Andrea Schultz, The Timken Company
Medina, Ohio

Brett Shanaman, AutoZone, Inc.
Memphis, Tenn.

Rick Simko, Elgin Industries
Elgin, Ill.

Brian Tarnacki, Federal Mogul
Southfield, Mich.

Michael Willins, Advanstar Automotive
North Olmsted, Ohio

Committee Liaison

Rich White, AAIA
7101 Wisconsin Avenue, Suite 1300
Bethesda, MD 20814, USA
Tel: 301-654-6664
Fax: 301-654-3299

Committee Assistant Liaison

Jennifer Ortiz, AAIA
7101 Wisconsin Avenue, Suite 1300
Bethesda, MD 20814, USA
Tel: 301-654-6664
Fax: 301-654-3299