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University of the Aftermarket



The University of the Aftermarket

The University of the Aftermarket is an educational alliance of Automotive Aftermarket Industry Association (AAIA), the Automotive Warehouse Distributors Association (AWDA) and the Motor & Equipment Manufacturers Association (MEMA). Its mission is to meet the management, business and leadership development needs of professionals working within the motor vehicle aftermarket through the creation, promotion and management of industry-wide and custom educational programs which lead to an industry-recognized professional certificate. The University of the Aftermarket’s mission is further strengthened by its affiliation with Northwood University, a private, accredited university specializing in managerial and entrepreneurial education, and its Richard DeVos Graduate School of Management.

Aftermarket Professional Designation Programs

The University of the Aftermarket manages and grants industry-recognized designations, the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP). Continuing Educational Units (CEUs) are accumulated by industry professionals through participation in University of the Aftermarket and other accredited industry programs.  For a complete list of University of the Aftermarket courses and accredited industry programs, visit http://www.universityoftheaftermarket.com.

Leadership 2.0

Leadership 2.0 is the industry’s cornerstone program that fosters the development of a new generation of visionary aftermarket executives. The program is an intense and intellectually challenging two-week executive development program and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

The Leadership 2.0 experience consists of two, five-day sessions. Part One, held in the fall, is conducted at Northwood University's Midland, Mich., campus at the Sloan Family Building for Aftermarket Studies. Participants travel to Northwood University's West Palm Beach, Fla., campus in the spring for Part II. Between sessions, participants collaborate on projects that tackle aftermarket-specific leadership aspects. Teams present their projects during Part II, and the best team as judged by peers is invited to present their project at the annual Global Automotive Aftermarket Symposium.

Led by Northwood faculty and senior aftermarket executives and leaders, the Leadership 2.0 experience includes a blend of industry research and market analysis, discussion and debate on aftermarket challenges and competitive strategies, individual communication skills training, negotiations and conflict management, insight into supply chain solutions and other industry topics

The University of the Aftermarket is headquartered in the 25,000 sq-ft Sloan Family Building for Aftermarket Studies located on Northwood University’s campus in Midland, Mich. This state-of-the-art educational center was funded through the generous support of the aftermarket, including an endowment from AAIA.



Sloan Family Building for Aftermarket Studies




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