Consumer Research

The Aftermarket Consumer: Do-It-Yourself or Do-It-For-Me?
Vehicle Maintenance & The Female Motorist

Click on the cover to buy this publication. Table of Contents (.pdf/95 KB) Introduction  (.pdf/54 KB) FAQs About This Study (.pdf/93 KB)

The Aftermarket Consumer: Do-It-Yourself or Do-It-For-Me? AAIA member Price: $295 Non-member Price: $795 This report analyzes the attitudes, perceptions and behaviors of U.S. motorists as they pertain to motor vehicle maintenance and repairs. The report covers various topics including DIY and professional work done on vehicles, consumer demographics, accessory purchases, tool ownership and vehicle demographics. The study also includes an exclusive market segmentation of the motorist population. Recent press releases with more information on study findings. To order a copy, call 301-654-6664, or order online.

Click on the cover to buy this publication. Table of Contents (.pdf/193 KB) Overview (.pdf/185 KB)

Vehicle Maintenance and the Female Motorist: An Analysis of the Attitudes and Perceptions that Drive their Behavior AAIA member Price: $295 Non-member Price: $795 This study contains a detailed segmentation of female consumers who are responsible for the maintenance and repair decisions of their vehicles. The analysis provides a useful framework for understanding the different female customers in the marketplace and the attitudes and behaviors that differentiate them. For more information about this study read the press release. To order a copy, call 301-654-6664, or order online.