AAIA Media Center
This section of AAIA's Web site was developed specifically to serve as a resource for members of the media and trade press. Logos, press releases, general information about AAIA and the automotive aftemarket and photos and bios of AAIA executives can be accessed directly from this page.
Press Releases Industry Overview Be Car Care Aware Campaign News and Events Bios and Photos Logos Web Sites Contacts
The U.S. Motor Vehicle Aftermarket - An Overview
The motor vehicle aftermarket is a significant sector of the U.S. economy employing approximately 4.5 million people. This industry encompasses all products and services purchased for light and heavy duty vehicles after the original sale including replacement parts, accessories, lubricants, appearance products, service repairs as well as the tools and equipment necessary to make the repair.
For a complete overview of the industry, click here. To view a glossary of terms related to the automotive aftermarket, click here.
AAIA, in conjunction with a coalition of major aftermarket companies and organizations, has created an integrated marketing and public relations campaign to educate consumers under the campaign theme, "Be Car Care Aware." The campaign will focus on three key message areas: safety, dependability and pride of ownership/ROI. An official campaign launch will occur in the Fall 2002; a number of activities and tactics are already underway.
The campaign is being operated within AAIA's non-profit Foundation for Aftermarket Research (FAIR). For more information visit www.carcare.org , or contact Rich White or Marcella Tilli at AAIA, at 301-654-6664. To obtain print and web-ready copies of the "Be Car Care Aware" campaign logo, click here.
AAIA News & Events
Photos & Bios
Where available, print quality (300dpi) photos and biographies are provided for AAIA's executive officers, and the members of the Executive Committee.
Logos
Logos are provided in two file formats: 72dpi JPEG (for use on the Web), and 300dpi TIFF (for use in printed publications). JPEGs are saved at maximum quality to allow for the greatest degree of flexibility. It is recommended that you optimize these files to decrease load time.
The logomark and signature are the principal graphic devices used to identify the Association. Please review our instructions for logo use before downloading.
Web Sites
Contacts
If you need further assistance, please contact the AAIA Marketing Communications team:
Automotive Aftermarket Industry Association (AAIA)7101 Wisconsin Ave, Suite 1300 | Bethesda, MD 20814 | Phone: 301-654-6664 | Fax: 301-654-3299 | E-mail: aaia@aftermarket.orgClick here to read our legal and privacy statement.