AAIA Releases New Report on Specialty Accessories and Appearance Products
BETHESDA, MD – Aug. 19, 2008 – The $38 billion specialty accessories and appearance products business in the U.S. automotive aftermarket is analyzed in-depth in Report on Specialty Accessories and Appearance Products, a new market research report recently released by the Automotive Aftermarket Industry Association (AAIA). With market research assistance from the Specialty Equipment Manufacturers Association (SEMA), Ducker, Findlay, Swoboda & Associates, LLC focused on five key research categories, four of which represent the majority of the sales volume for this market segment. These categories are:
· Interior trim and accessories
· Exterior accessories
· Restyling/installation
· Electronics
· Voice of the customer
The report summarizes the methodology, results, analysis and key findings on such key factors as industry performance, quality and trends of imported products, priorities of the customer and future market trends. The research methodology for the report utilized four survey instruments that probed the basic levels of insight ranging from key manufacturing executives to the final end user.
The primary research supporting this report was conducted in 2008 by Ducker, Findlay, Swoboda & Associates, LLC, a consulting group with headquarters in Bloomfield Hills, Mich.
The Report on Specialty Accessories and Appearance Products is $450 for AAIA and SEMA members and $650 for non-members. For more information on the report or to order a copy, contact AAIA at 301-654-6664 or visit www.aftermarket.org.