In this dynamic marketplace, it has never been more important to understand the needs, attitudes and decision behavior of automotive aftermarket business owners and their customers. AAIA has developed a new market research approach called the “Multi-Client Research Program” (MCRP). The program, designed to help AAIA member companies share the cost of new research initiatives, will be administered by the full-time AAIA Market Intelligence staff with support from the AAIA Market Intelligence Committee. MCRP provides an efficient process that will save time and money while offering a competitive advantage to participating companies in an increasingly competitive marketplace.
Read more about the MCRP in Volume 71 of Aftermarket Insider
Read more in about the MCRP Volume 72 of Aftermarket Insider
Click here for more information.
Click here for the Multi-Client Research Program RFQ form.