Driving Toward a Cleaner Environment: The Automotive Aftermarket’s Green Story
The very purpose of the aftermarket is to provide the parts, products and services to keep America’s vehicles operating properly, efficiently, safely and cleanly. The aftermarket contributes to better gas mileage, less energy consumption and cleaner air. The aftermarket industry has for decades practiced sustainability and has been “green” long before being “green” was mainstream.
AAIA set out to tell this story on behalf of its members and the entire industry. Click here for an outline of the project.
Planting the Seed
AAIA’s Green Initiative began with a survey of the industry to discover company practices already in place, in the way of recycling, remanufacturing and operations. The survey and initiative were launched in Volume 62 of Aftermarket Insider, SmartBrief and a variety of other industry-driven avenues, and the results were overwhelming. Click here to see how we began Branching Out with our Green Message.
After months of research, survey analysis and the collection of anecdotal evidence, AAIA cultivated and organize the bounty of information submitted by the industry, it was time to tell the aftermarket’s green story, beginning with Volume 68 of Aftermarket Insider. Click here to read how we began spreading the story.
Spreading the Word
The results of this important initiative, illustrating the industry’s widespread efforts on behalf of the environment, are being presented at meetings, events and online, and are consolidated into an ever-changing online portfolio (also available in print). A synposis of the industry's efforts are available in a short "green snapshot," which highlights some of the aftermarket's most compelling green statistics. An aggressive PR effort with press releases, articles and news sharing the important story, is ongoing, to the industry and consumers. On the social media side, AAIA president and CEO Kathleen Schmatz has blogged about the initiative in On the Road with Kathleen, and a comprehensive video is now available for posting throughout the social media world.
The aftermarket’s efforts on behalf of the environment are widespread and continuous, and AAIA’s initiative is helping spread that message to legislators, Wall Street analysts, consumers, the media, trade associations, school career counselors and aftermarket industry leaders and employees. The industry knows that it was green before green was cool. Help us tell our compelling aftermarket green story, and proactively address the contention that the industry is relatively unknown, misunderstood and underappreciated.
This is an ongoing effort on behalf of the entire industry, and we encourage all aftermarket companies to share their green stories with us. If you’d like to participate in the program, please contact Rich White at firstname.lastname@example.org, or call 301-654-6664, ext. 1030.